Green Football brings the game together to protect its future
Green Football unites football to protect the game we love and the planet and nature we share. Our work starts with one simple belief: if football means something to you, then so does its future.
We’re a not-for-profit campaign unleashing the power of fans, clubs, players, schools, broadcasters and grassroots to tackle climate change and protect nature.
Our impact in 2025: Green Football’s Great Save
Read our impact report
96
Clubs across the country took part, bringing the campaign to life physically in stadiums, communities and classrooms and digitally on social media
21%
The Salvation Army saw a 21% increase in clothing bank donations during the campaign as well as a 7% uplift in donations to shops
19%
Conversation around climate action in football rose by 19% during the campaign
13 million
Over 13.3 million fans were reached across social, broadcast and matchday activity
75
Players, pundits and celebrities lent their voices to tell stories about the value of kit and why and how to save it from landfill
400
Over 400 media hits across TV, radio, press and sport, helping the message reach millions beyond match days
Quotes
“Players want to get involved in good campaigns and this is one of them.”
Rio Ferdinand
"Football has the unbelievable power to unite everyone – clubs, players and fans from across the community – with a common goal to take action"
Gary Lineker
Green Football founding members
Count Us In
Charity building ground breaking campaigns that harness the power of sport to inspire mainstream action on climate and nature, and drive policy and systemic change.
Final Third
Using the power of sport to drive climate and nature action through education, campaigns and collaboration.
Football Supporters Association
Championing the voice of football fans across England and Wales.
Pledgeball
BBC Award winning charity that accelerates action on climate and nature through sport.
Sky Sports
Leading the way in sports broadcasting, bringing fans closer to the action.
TNT Sports
Delivering world-class live sport and exclusive coverage across every screen.
Supported by partners:
Humbleteam
AI-first UX design team helping UK & Europe football clubs drive conversion across ticketing, sponsorship, subscription revenue, and fan activation in football apps and websites.
Signify Sport
Signify Sport is an insight-to-action partner that transforms the vast digital footprint of sport into growth and commercial impact.
Sports for Nature
Sports for Nature aims to deliver transformative action fornature across sports, and is a joint initiative of the International Union for Conservation of Nature, International Olympic Committee, United Nations Environment Programme, Secretariat of the Convention on Biological Diversity, and Dona Bertarelli Philanthropy.
